"Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.

We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.

We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.

What do you think about Humble Bundle being acquired by IGN?


Travis   Admin wrote on 10/14/2017 at 04:52am

This is... hmm...

I'm cautiously optimistic here. IF IGN stays hands-off with them and lets them keep doing their thing, then it's a win for everyone. If not... eeehhhhhhh...

jdodson   Admin   Post Author wrote on 10/16/2017 at 03:50am

I've been thinking more about this and I think IGN is buying The Humble Bundle for a play at the digital store games selling market.

My thought is that since The Humble Bundle has so many gamer accounts and "mindshare" and they have the Humble Store + Humble Monthly that IGN will double down on the digital store aspect and eventually they will rebrand the property as "Humble" or "The Humble Store" or something like that. They will keep the Humble Bundle but eventually the focus will be on the store part and the monthly games service that might eventually operate a bit more like Netflix. Not that you'd stop getting game keys, but they are already putting certain games in the monthly you will always get access to regardless of the month you start your subscription.

I sort of see this acquisition in the same way "Good old Games" eventually rebranded to GOG.com that is now a DRM free game store. Eventually Humble will release a service client that works outside the browser and even sell movies and such becoming a larger digital store. It will still keep the DRM free part where it can because that sets it apart from Steam, EA or UPlay.

Will_Ball   Game Mod   Super Member wrote on 10/16/2017 at 09:33pm

How much does Humble donate? I sure hope IGN keeps the donation portion in place.

Travis   Admin wrote on 10/16/2017 at 11:30pm

The Humble Store does 10%, but on the bundles you can choose how to spread it.

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