Back in September Blizzard announced that it's Battle.net online game service would be called "Blizzard." It was an interesting idea but one that was a bit sad and strange because they didn't seem to consistently stick with it. That and most people still called it Battle.net. Well it seems Blizzard is heading back to calling Battle.net Battle.net and I think that's a really good idea.
"Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.
Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net."