http://i.imgur.com/PUZ1568.jpg
In a ruling posted by the ASA, they found the advertising in compliance with their codes.

In brief:

"We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light. Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code.

We investigated the ad under CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), 3.7 (Substantiation) and 3.11 (Exaggeration), but did not find it in breach."


Because the ads were in compliance, no formal investigation was required. Their investigation seems to have consisted only of reviewing material and discussing the matter with Valve and Hello Games.

The full ruling can be read here: https://www.asa.org.uk/Rulings/Adjudications/2016/11/Valve-Corporation/SHP_ADJ_351045.aspx

(image credit: AgeTurnipseed on reddit)

scrypt   Supporter wrote on 12/01/2016 at 12:04pm

No surprise ;)

jdodson   Admin wrote on 12/01/2016 at 03:50pm

WHY ARE THEY NOT IN JAIL????

rage

Travis   Admin   Post Author wrote on 12/01/2016 at 03:58pm

The thing is, if this news came out last week, people would be reacting like that. It's amazing what an update can do to calm people's ire.

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